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Native Deodorant Founder To Leave P&G

Moiz Ali, who founded the company in 2015, is leaving the business.

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By: Marie Redding

Senior Editor, Rodman Media


WWD is reporting that Moiz Ali, the founder and CEO of Native deodorant, is leaving the business.

Ali founded the company in 2015 — and P&G acquired it in 2017 for $100 million.

According to the article, Ali has plans to get back to being an entrepreneur — specifically in e-commerce. He currently invests in tech start-ups and mentors entrepreneurs. 

Ali will be succeeded as Native’s CEO by Vineet Kumar, who is currently director of P&G Asia Skin Care.

Native has launched seasonal scents, including Candy Cane, shown above. 

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